Strategic consulting solutions to help your brand grow, optimize operations, and retain top talent in the competitive FMCG sector.
Established in 2015, Fadan Consultant Limited is a premier consulting firm based in Nairobi and a proud member of the Strathwell Group. We specialize in providing strategic solutions for the Fast-Moving Consumer Goods (FMCG) sector across East Africa.
Our team of experienced consultants works closely with manufacturers, distributors, and retailers to optimize distribution networks, develop effective route-to-market strategies, and enhance overall market performance.
With a deep understanding of local markets and consumer behavior, we help our clients navigate the complexities of the FMCG landscape, driving sustainable growth and competitive advantage.
Years of Experience
Clients Served
Projects Completed
East African Countries
Managing Director – Fadan Consulting Services
Evans is a strategic and results-driven professional with a strong background in pensions, asset management, and financial operations. With a B.A. in Economics and specialized certification in pension management, he brings deep analytical insight and an unwavering commitment to excellence.
Previously serving at ICEA Lion Group in various roles—including Underwriting Assistant and Portfolio Administrator—Evans has proven expertise in client management, data reconciliation, compliance, and financial reporting. He is recognized for his sharp attention to detail, team leadership, and a passion for continuous improvement.
At Fadan, Evans is spearheading operational strategy, client success, and consultancy excellence in FMCG distribution, route-to-market planning, and business transformation. His leadership philosophy is built around customer delight, process efficiency, and fostering a culture of trust, initiative, and growth.
We offer comprehensive consulting solutions tailored to the unique challenges of the Fast-Moving Consumer Goods sector in East Africa.
We develop comprehensive distribution strategies that optimize your supply chain, reduce costs, and ensure your products reach consumers efficiently across urban and rural markets.
Learn MoreOur tailored route-to-market strategies help you navigate the complex East African retail landscape, identifying the most effective channels to reach your target consumers.
Learn MoreWe conduct in-depth market research to uncover valuable consumer insights, helping you understand purchasing behavior, preferences, and trends specific to East African markets.
Learn MoreOur merchandising solutions enhance product visibility and appeal at the point of sale, driving consumer engagement and increasing purchase conversion rates.
Learn MoreWe design and implement effective promotional campaigns that resonate with local consumers, driving brand awareness, product trials, and repeat purchases.
Learn MoreOur specialized training programs develop the skills and capabilities of your sales and distribution teams, helping you retain top talent and drive operational excellence.
Learn MoreWe provide expert consulting on real estate investments, property management, and market analysis to help you make informed decisions and maximize returns.
Learn MoreOur professional cleaning consulting helps businesses optimize cleaning operations, maintain hygiene standards, and improve workplace environments.
Learn MoreExplore some of our successful projects that have helped FMCG brands achieve significant growth across East Africa.
Increased product visibility by 45% across 200+ retail locations in Nairobi, resulting in a 28% sales growth within 3 months.
View Case StudyOptimized distribution routes across Tanzania, reducing delivery times by 35% and cutting logistics costs by 22%.
View Case StudyDeveloped and implemented a comprehensive training program for 120+ sales managers across East Africa, reducing turnover by 40%.
View Case StudyConducted extensive market research across Uganda, identifying key consumer preferences that informed successful product reformulation.
View Case StudyDesigned and executed a multi-channel launch strategy for a new snack brand, achieving 85% distribution coverage within 6 weeks.
View Case StudyDeveloped an innovative route-to-market approach for reaching underserved rural communities in Rwanda, increasing market penetration by 65%.
View Case StudyHear from the FMCG brands that have transformed their operations with our consulting services.
"Fadan's distribution strategy completely transformed our supply chain efficiency. Their deep understanding of East African markets helped us overcome logistical challenges we'd been facing for years."
Supply Chain Director, Kenyan Beverages Ltd
"The merchandising optimization program developed by Fadan has significantly increased our product visibility and sales. Their team's attention to detail and understanding of consumer behavior is exceptional."
Marketing Manager, Tanzania Consumer Products
"The leadership training program developed by Fadan has been transformative for our sales team. We've seen improved performance metrics and significantly reduced turnover since implementation."
HR Director, Uganda Foods Corporation
"Fadan's consumer insights research provided us with invaluable data that shaped our product development strategy. Their understanding of local preferences helped us create products that truly resonate with East African consumers."
Product Development Lead, Rwanda Consumer Goods
Schedule a consultation with our expert team to discuss how we can help optimize your distribution strategy, enhance your market presence, and drive sustainable growth.
Get StartedReach out to discuss how our consulting services can help your FMCG business thrive in East African markets.
+254 720 680272
fadanconsulting@gmail.com
fadan.co.ke
Strathwell Business Center, 3rd Floor
Ngong Road, Nairobi, Kenya